MUJI CANADA INSTAGRAM CAMPAIGN
To celebrate MUJI Canada’s Instagram following reaching 30k, we decided to hold a giveaway for the followers. With three prize packs, we created a set of photos of the prizes to create excitement and buzz to increase our following.
We wanted to show some of the prizes to bring excitement and anticipation for the giveaway but we also wanted to keep parts of the prizes a surprise. Instead of taking a picture of all the prizes laid out, we decided on catching snippets of the prizes as if it just happened to be laid out or spilled from the rest of the prizes.